
An individual expert who is respected and listened to, will transfer this trust to the ads on their site.

If however your sponsor sells a $10 ebook, they need a certain number of clicks and sales from ads on your site to make it even just worth their while. A person looking to buy a house is worth several thousand dollars to a mortgage broker or real estate agent, hence they can spend more to reach these people. The visitor value of a lead to your sponsor really matters.Some niches will never sell a single ad no matter how much traffic you get (avoid these!), where others can sell out of ads with as low as 100 visitors a day. What niche your site is in really makes a difference.For example, if you have 1,000 visitors a day coming to your site, you might charge $200 a month for a banner in your left sidebar, but only $100 a month for the header above the navigation bar. Using the adsense heatmap as a guide, you can determine what areas of your site are the most valuable. Where you place the ad in your site design can increase or decrease how much you charge.There are many conditions that can change this calculation. So if you get 500 visitors per day, you can expect to make $50 per banner ad. You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. It does not apply the same way to every niche, but I will explain why in a moment.

This formula has to be considered only a guide. I actually came up with a very simple formula, one that I tell people when presenting on stage and during coaching calls. How much should I charge for advertising on my blog?

#Advertising my website for how to
My Ad Pricing Formula Revealedįor as long as I have been a teacher of how to make money with blogs – since 2005 – I’ve been asked the question over and over again… As long as you have an audience companies want to reach, you have the potential to make money selling ads. Of course let’s not forget virtually every mainstream media website, news site, top blogs, youtube, google search – virtually every website you can think of with a sizable audience uses advertising, it is a proven money maker. More recently this blog has been my main source of sponsorship revenue, though I have made money in niches like miniature motorcycles, rap music, small business, and Magic cards. That makes direct ad sales my most consistent income stream, and by far the longest serving income stream I have had online.ĭuring my website investing heyday, I had several websites in several niches, all making money from ads. From that point forward I’ve grown my income from direct ad sales to the point that I’ve made as much as $5,000 a month from it, and at least $1,000 a month from direct ad sales for ten years straight. It started off as a trickle – my first ad sale was direct to a small business for $50 a month for one banner on my card game website. I’ve made money using this method since the early 2000s. So you have decided to sell ads directly to sponsors on your website or blog.
